Naming

I am waiting for a copy of The Critique of Cynical Reason to arrive. Until then, more Kenko. This is essay no. 116:

The people of former times never made the least attempt to be ingenious when naming temples or other things, but bestowed quite casually whatever names suggested themselves. The names given recently sound as if they had been mulled over desperately in an attempt to display the bestower's cleverness, an unfortunate development. In giving a child a name, it is foolish to use unfamiliar characters. A craving for novelty in everything and a fondness for eccentric opinions are marks of people of superficial knowledge.